Brand-ing: (n) communicating the essence of who you are in everything you do.
“Shape a piece of iron, put it in a fire, and shove it onto the hide of your livestock. It is a byproduct of sweat, fire, and pain, but it yields an indelible impression—a lasting mark that creates a sense of belonging and sets one apart.”
-Richard L. Reising, Founder and President
ChurchMarketing 101: Preparing Your Church for Greater Growth
ChurchMarketing 101: Preparing Your Church for Greater Growth
What sets your church or ministry apart from every other organization in the world? That is your essence, and it needs to be presented in everything you do, drawing people to you like never before!
Some churches have no consistent brand whatsoever and just use the design they have at the time. Others have developed somewhat of a consistency in their materials, but did not use strategy to create that consistency.
The only problem is that to the extent you are consistent, if you are unstrategic, then you are just consistently unstrategic!
Few churches have a strong enough sense of who they are and where they are going to make the commitment to consistency. Branding Strategy will enlighten you to what makes you truly unique and will help you strategically and effectively communicate that in everything you do.
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Artistry’s approach to branding will open your eyes. It is not just a means to an end, it embodies every part of your ministry and becomes the fulfillment of the vision. It has made a powerful impact on us.
Jeff Galley
Nexlead
Nexlead

